Minnesota-based virtual and in-person end-of-life education and advocacy

Minnesota-based end-of-life education and advocacy

Minnesota-based end-of-life education and advocacy

You deserve a good life and a good death

You worked hard for a good life.

You deserve a good death, too.

As your end-of-life advocate, I help you find clarity, build confidence, and create lasting transformation.

Virtual and in-person end-of-life education and advocacy for busy professionals and their families —
so you can be more informed, more present, and more at peace when it matters most.

I help architects get the marketing edge they need to win projects they deserve.

I help families plan and advocate for a good death on their on terms.

As your end-of-life advocate, I help you plan and advocate for a good death on your own terms.

As your end-of-life advocate, I help you find clarity, plan and advocate for a good death on your own terms.

reduce the burden on family members so you can be present

clarify, plan for, and be more present

Minnesota-based virtual and in-person end-of-life education and advocacy

Minnesota-based end-of-life education and advocacy

Minnesota-based end-of-life education and advocacy

You deserve a good life and a good death

You worked hard for a good life.

You deserve a good death, too.

As your end-of-life advocate, I help you find clarity, build confidence, and create lasting transformation.

Virtual end-of-life education and advocacy for busy professionals and their families —
so you can be more informed, more present, and more at peace when it matters most.

I help architects get the marketing edge they need to win projects they deserve.

I help families plan and advocate for a good death on their on terms.

As your end-of-life advocate, I help you plan and advocate for a good death on your own terms.

As your end-of-life advocate, I help you find clarity, plan and advocate for a good death on your own terms.

reduce the burden on family members so you can be present

clarify, plan for, and be more present

Mission

Our Purpose

Is to guide individuals toward greater clarity, confidence, and aligned living — through meaningful coaching and intentional growth.

  • Create space for self-discovery and personal breakthroughs

  • Empower action through clarity and mindset shifts

  • Support growth with empathy, structure, and accountability

  • Encourage purpose-driven choices and long-term fulfillment

  • Build lasting transformation through deep, honest conversations

Mission

Our Purpose

Is to guide individuals toward greater clarity, confidence, and aligned living — through meaningful coaching and intentional growth.

  • Create space for self-discovery and personal breakthroughs

  • Empower action through clarity and mindset shifts

  • Support growth with empathy, structure, and accountability

  • Encourage purpose-driven choices and long-term fulfillment

  • Build lasting transformation through deep, honest conversations

You've worked hard for a good life and retirement...
but what about your end of life?

You've worked hard to live life on your terms... are you prepared so you do not lose that

Have you planned for your end of life as much your 'regular' life?

keep living on your terms/

Any of this sound familiar?

How can I help?

Most of us spend decades planning for a good life — career, retirement, bucket list. But when it comes to the end of that life? Crickets. It's not because you don't care. It's because nobody teaches you how to do this, nobody wants to bring it up, and honestly — it can feel like talking about it makes it more real.

  • You know you should have the conversation with your family about end-of-life wishes... but every time you think about starting it, you have no idea where to begin (and you'd rather not accidentally cause a scene at Sunday dinner).

  • You or someone you love is facing a serious illness and you're suddenly navigating a medical system that feels overwhelming, fragmented, and not exactly designed with you in mind — and you're trying to do it while also, you know, living your life.

  • You watched someone you love have a hard death — confusing, chaotic, not what anyone would have chosen — and you are determined that it goes differently for your family. You just don't know how to make that happen.

Here's what I want you to know: It doesn't have to be this hard.

Talking about death does not make it happen faster. Planning for it does not mean giving up. It means showing up — for yourself and for the people you love — in one of the most important ways possible.

That's exactly what I'm here to help you do.

You deserve more than you can get by avoiding end-of-life conversations and hoping for the best. You deserve to choose how you want to live your final chapter, have those wishes honored, and be able to focus on being present. I help individuals and families articulate and advocate for their wishes, offering advance care planning, end-of-life support, and life and legacy projects so you get a 'good death' on your terms.

You've worked hard for a good life and retirement...
but what about your end of life?

You've worked hard to live life on your terms... are you prepared so you do not lose that

Have you planned for your end of life as much your 'regular' life?

keep living on your terms/

Here's the thing...

How can I help?

Most of us spend decades planning for a good life — the career, the retirement, the bucket list.

But when it comes to the end of that life? Crickets.

It's not because you don't care. It's because nobody teaches you how to do this, nobody wants to be the one to bring it up, and honestly — it can feel like talking about it makes it more real.

You deserve more than you can get by avoiding end-of-life conversations and hoping for the best. You deserve to choose how you want to live your final chapter, have those wishes honored, and be able to focus on being present. I help individuals and families articulate and advocate for their wishes, offering advance care planning, end-of-life support, and life and legacy projects so you get a 'good death' on your terms.

You've worked hard for a good life and retirement...
but what about your end of life?

You've worked hard to live life on your terms... are you prepared so you do not lose that

Have you planned for your end of life as much your 'regular' life?

keep living on your terms/

Any of this sound familiar?

How can I help?

  • You know you should have the conversation with your family about end-of-life wishes... but every time you think about starting it, you have no idea where to begin (and you'd rather not accidentally cause a scene at Sunday dinner).

  • You or someone you love is facing a serious illness and you're suddenly navigating a medical system that feels overwhelming, fragmented, and not exactly designed with you in mind — and you're trying to do it while also, you know, living your life.

  • You watched someone you love have a hard death — confusing, chaotic, not what anyone would have chosen — and you are determined that it goes differently for your family. You just don't know how to make that happen.

You deserve more than you can get by avoiding end-of-life conversations and hoping for the best. You deserve to choose how you want to live your final chapter, have those wishes honored, and be able to focus on being present. I help individuals and families articulate and advocate for their wishes, offering advance care planning, end-of-life support, and life and legacy projects so you get a 'good death' on your terms.

You've worked hard for a good life and retirement...
but what about your end of life?

You've worked hard to live life on your terms... are you prepared so you do not lose that

Have you planned for your end of life as much your 'regular' life?

keep living on your terms/

Here's what I want you to know:

it doesn't have to be this hard.

How can I help?

Talking about death does not make it happen faster. Planning for it does not mean giving up. It means showing up — for yourself and for the people you love — in one of the most important ways possible.

That's exactly what I'm here to help you do.

You deserve more than you can get by avoiding end-of-life conversations and hoping for the best. You deserve to choose how you want to live your final chapter, have those wishes honored, and be able to focus on being present. I help individuals and families articulate and advocate for their wishes, offering advance care planning, end-of-life support, and life and legacy projects so you get a 'good death' on your terms.

services

How can I help?

I meet people where they are (that's kind of my thing).

Whether you're being proactive, navigating an active diagnosis, or somewhere in between — there's a place to start. Here's how we can work together:

The most powerful thing you can do right now — at any age, in any health.

An advance care directive isn't just legal paperwork. Done right, it's a clear, values-based roadmap that tells your loved ones and your medical team exactly what matters to you — so they're not left guessing during the most stressful moments of their lives.

I help you cut through the confusion, articulate what you actually value, and create a directive that works in the real world. We'll make sure the right people understand it, can explain it, and can advocate for it when you need them most.

This is where most people should start — and almost nobody does. Let's change that.

For when it's no longer hypothetical.

When a terminal diagnosis enters the picture, everything shifts. Suddenly there are a million decisions to make, a healthcare system to navigate, and an entire family trying to hold it together — while also trying to just be there for the person they love.

I step in as a steady, knowledgeable, non-medical presence for both the dying person and their family. I help with education, emotional support, advocacy, vigil planning, and the kind of practical guidance that helps everyone breathe a little easier. I bridge the gaps between medical providers, families, and hospice — and I help reduce the burnout that comes with carrying all of this alone.

Because your story deserves to be told.

A legacy project is a meaningful, personalized tribute that captures who you are — your life, your values, your stories, the things that made you you. It's something your family will return to again and again, long after you're gone.

These projects look different for every person, because every person is different. We figure out what feels most natural and meaningful for you — and then we make it happen.

And yes — this can absolutely be done virtually (more on that in a minute).

services

How can I help?

I meet people where they are (it's kind of my thing).

Whether you're being proactive, navigating an active diagnosis, or somewhere in between — there's a place to start. Here's how we can work together:

The most powerful thing you can do right now — at any age, in any health.

An advance care directive isn't just legal paperwork. Done right, it's a clear, values-based roadmap that tells your loved ones and your medical team exactly what matters to you — so they're not left guessing during the most stressful moments of their lives.

I help you cut through the confusion, articulate what you actually value, and create a directive that works in the real world. We'll make sure the right people understand it, can explain it, and can advocate for it when you need them most.

This is where most people should start — and almost nobody does. Let's change that.

For when it's no longer hypothetical.

When a terminal diagnosis enters the picture, everything shifts. Suddenly there are a million decisions to make, a healthcare system to navigate, and an entire family trying to hold it together — while also trying to just be there for the person they love.

I step in as a steady, knowledgeable, non-medical presence for both the dying person and their family. I help with education, emotional support, advocacy, vigil planning, and the kind of practical guidance that helps everyone breathe a little easier. I bridge the gaps between medical providers, families, and hospice — and I help reduce the burnout that comes with carrying all of this alone.

Because your story deserves to be told.

A legacy project is a meaningful, personalized tribute that captures who you are — your life, your values, your stories, the things that made you you. It's something your family will return to again and again, long after you're gone.

These projects look different for every person, because every person is different. We figure out what feels most natural and meaningful for you — and then we make it happen.

And yes — this can absolutely be done virtually (more on that in a minute).

You've worked hard for a good life and retirement...
but what about your end of life?

You've worked hard to live life on your terms... are you prepared so you do not lose that

Have you planned for your end of life as much your 'regular' life?

keep living on your terms/

Why virtual works (really well).

How can I help?

Almost every death doula only works in person. I don't — and I think that's actually a good thing for you. Here's my take: so much of this work is about information, guidance, and conversation. It's about having someone knowledgeable in your corner who can help you prepare, process, and advocate. And that does not require me to be sitting on your couch.

Working virtually means:

  • More flexibility for busy professionals who are already stretched thin

  • No geographic limits — you can work with me from anywhere

  • Less friction to actually getting started (no scheduling around commutes or office hours)

  • The same quality of support — I've been doing meaningful work with clients virtually for years, and I can tell you firsthand: the depth of connection is real

Even end-of-life vigil support can be provided remotely when in-person isn't possible. I'm there for support, presence, and guidance (not nursing). Presence doesn't always require being in the same room.

You deserve more than you can get by avoiding end-of-life conversations and hoping for the best. You deserve to choose how you want to live your final chapter, have those wishes honored, and be able to focus on being present. I help individuals and families articulate and advocate for their wishes, offering advance care planning, end-of-life support, and life and legacy projects so you get a 'good death' on your terms.

here's how it works

Three simple steps to getting started

step 1:

Book Your Free Consultation

Reach out and grab a free consultation — no pressure, no commitment, just a real conversation. We'll talk about where you are, what you're navigating, and whether working together makes sense. I'll answer your questions and we'll figure out the best place to start.

step 2:

Build Your Plan

We customize a plan based on exactly what YOU need — whether that's working through an advance care directive, providing support through an active diagnosis, or creating a legacy project. Everything is tailored to your values, your situation, and your family.

step 3:

Move Forward with Confidence

You get a knowledgeable, compassionate partner in your corner who helps you cut through the confusion, advocate for what matters, and show up for the people you love without losing yourself in the process. Peace of mind is the goal — for you and for them.

who it's for

FIRMS READY TO:

  • Stand out in crowded market + attract your ideal clients

  • Compellingly share unique approach + problem-solving

  • Create materials reflecting you and your innovative work

  • Build strong brand reputation + establish as a leader in niche

what you get

HIGH-IMPACT, DYNAMIC PROFILE

  • Unique, custom 10-pg profile tells your story thru solutions

  • Copy leveraging psychology to expertly engage readers

  • Easy-to-read, engaging, and aligned with your brand

  • Redefined messaging that can be applied elsewhere

investment

LESS THAN MISSED OPPORTUNITIES

Base package: $5,ooo

Upgrades:

  • Website update

  • Proposal enhancement

  • Interview preparation

Payment plans: Yes

Why virtual works (really well)

Hey, I'm Barb

CERTIFIED END-OF-LIFE DOULA

And honestly? I was always going to end up here

About fifteen years ago, I watched my father-in-law die. It was the first death I had ever witnessed up close — and it was also my first experience with hospice. What struck me wasn't the medical part. It was the other part. The way the hospice team explained what was happening, answered questions, helped the family understand what to expect. The way they made something terrifying feel just a little more navigable.

I turned to my husband and said, "I want THAT to be my job."

The problem? A death doula wasn't really a thing yet. And since I had zero nursing experience (and zero desire for it), I figured that door was closed. So I filed it away.

Fast forward to this past fall. I came across an interview with Anderson Cooper, where he talked about how powerfully working with a death doula affected him after his mother died — so much so that he considered leaving television to do that work himself. I googled "death doula." And there it was — exactly what I had wanted to do fifteen years ago, now a real, recognized profession.

The rest, as they say, is history.

But there's more to the story. My sister was diagnosed with a degenerative brain disorder as a teenager. It robbed her of everything before she died at 39, while my mother navigated a complex healthcare system largely alone — with no real resources, no advocates, and no roadmap. It was all harder than it needed to be.

And then I thought about my greyhounds. (Stay with me here.) I realized we gave them more intentional, thoughtful, quality-focused end-of-life care than most people ever think to give themselves. A good last day. A special last meal. Saying goodbye at home, on their terms. We did that because they deserved it.

And so do you.

Credentials:

  • Certified End-of-Life Doula

  • Certified Advance Care Planner

  • Cancer Doula Certification — in progress

  • Dementia Doula Certification — in progress (a specialty close to my heart — my sister's disease included dementia)

  • Available virtually — serving clients across the U.S.

Hey, I'm Barb.

CERTIFIED END-OF-LIFE DOULA

And honestly? I was always going to end up here

About 15 years ago, I witnessed my first death — and had my first experience with hospice. What struck me wasn't the medical part... it was the other part. The way hospice explained what was happening, answered questions, helped the family understand what to expect. The way they made something terrifying feel just a little more manageable.

I turned to my husband and said, "I want THAT to be my job."

The problem? A death doula wasn't a thing yet. And since I had zero nursing experience (and zero desire for it), I figured that door was closed.

But I wanted to better help my sister, who was diagnosed with a degenerative brain disorder as a teenager. It robbed her of everything before she died at 39, while my mother navigated a complex healthcare system largely alone — with no real resources, no advocates, and no roadmap. It was all harder than it needed to be and often left us feeling helpless.

And then... I heard Anderson Cooper talk about how working with a death doula affected him so much that he considered leaving television to do that work himself. I googled "death doula" and there it was — exactly what I wanted to do 15 years ago, now a recognized profession.

The rest, as they say, is history.

Credentials:

  • End-of-Life Doula Certification

  • Advance Care Planner Certification

  • Cancer Doula Certification — in progress

  • Dementia Doula Certification — in progress

Hey, I'm Barb.

CERTIFIED END-OF-LIFE DOULA

And honestly? I was always going to end up here

About 15 years ago, I witnessed my first death — and had my first experience with hospice. What struck me wasn't the medical part... it was the other part. The way hospice explained what was happening, answered questions, helped the family understand what to expect. The way they made something terrifying feel just a little more manageable.

I turned to my husband and said, "I want THAT to be my job."

The problem? A death doula wasn't a thing yet. And since I had zero nursing experience (and zero desire for it), I figured that door was closed.

But I wanted to better help my sister, who was diagnosed with a degenerative brain disorder as a teenager. It robbed her of everything before she died at 39, while my mother navigated a complex healthcare system largely alone — with no real resources, no advocates, and no roadmap. It was all harder than it needed to be and often left us feeling helpless.

And then... I heard Anderson Cooper talk about how working with a death doula affected him so much that he considered leaving television to do that work himself. I googled "death doula" and there it was — exactly what I wanted to do 15 years ago, now a recognized profession.

The rest, as they say, is history.

Credentials:

  • End-of-Life Doula Certification

  • Advance Care Planner Certification

  • Cancer Doula Certification — in progress

  • Dementia Doula Certification — in progress

I realized we give our greyhounds more intentional, thoughtful, quality-focused end-of-life care than most people give themselves.
A good last day. A special last meal. Saying goodbye at home, on their terms.
We do that because they deserve it.
So do you.

- Barbara Gates

Not ready to book a call? That's okay. Start here.

FREE Email Course: 5 Days to Meaningful End-of-Life Conversations

Go from dreading end-of-life conversations to having meaningful family dialogue — without the drama — even if your family has never talked about death before.

In five short daily emails, you'll get a clear framework for sharing your wishes, proven strategies for navigating even the most resistant family members, and actionable steps to go from overwhelmed to prepared in less than a week.

It's free. It takes five minutes a day. And it might be the most important thing you do this week.

Hey, I'm Barb

CERTIFIED END-OF-LIFE DOULA

certified end-of-life doula

Old or young, facing disease or in perfect health, every one of us is going to die... and can benefit from having a plan. Directives record your values and beliefs and protect these values, sparing loved ones from tough decisions and avoidable family conflict.

We’re a life coaching practice rooted in the belief that real change begins with clarity, self-awareness, and support. Our mission is to help individuals move beyond doubt, overwhelm, and uncertainty — and into lives that feel purposeful, confident, and aligned.

Whether you’re navigating a major life transition, seeking deeper fulfillment, or simply ready to reconnect with yourself, our coaching process is designed to meet you where you are. Through honest conversations, proven tools, and compassionate guidance, we help you uncover your goals, shift your mindset, and take meaningful action.

We’re not here to tell you who to be — we’re here to walk beside you as you become the version of yourself you’ve always known was possible.

Questions? I've got answers.

Here’s what others have asked before working with me

What exactly is a death doula?

A death doula (also called an end-of-life doula) is a non-medical professional trained to support dying individuals and their families through the end-of-life process — emotionally, practically, educationally, and spiritually. Think of me as a knowledgeable, compassionate guide who helps everyone involved feel less lost and more supported.

How is a death doula different from hospice?

Hospice is an essential medical service — and if you or someone you love needs it, please contact them as soon as possible. But hospice has limits (thanks, Medicare). I complement hospice by providing more time, more individualized attention, more advocacy, and more availability. We're not either/or — we're better together.

Do I have to be facing a terminal illness to work with you?

Absolutely not. In fact, the most powerful thing you can do is plan before you need it. Advance care planning is for everyone — young, old, healthy, or not. The earlier you start, the better protected you and your family are.

Is everything confidential?

100%. Everything shared in our work together stays private and confidential — full stop.

Do you only work with people in Minnesota?

Nope! I also work virtually, which means I can work with you from anywhere. (And honestly, this is one of the things I think makes this work more accessible for busy professionals — no commutes, no scheduling gymnastics, just real support when and where you need it.)

You've worked hard for a good life and retirement...
but what about your end of life?

You've worked hard to live life on your terms... are you prepared so you do not lose that

Have you planned for your end of life as much your 'regular' life?

keep living on your terms/

You deserve a good death. Let's make sure you get one.

How can I help?

If you've been putting this off — the planning, the conversations, the "I'll deal with it later" — I get it. This stuff is not easy to think about. But here's what I know after watching families go through this with and without support: the ones who plan, who talk, who have someone in their corner? They do better. Everyone does better.

You worked hard for a good life. You planned for your career, your retirement, your future. This is just the next part of that plan.

I'd love to help.

Virtual sessions available — work with me from anywhere.

You deserve more than you can get by avoiding end-of-life conversations and hoping for the best. You deserve to choose how you want to live your final chapter, have those wishes honored, and be able to focus on being present. I help individuals and families articulate and advocate for their wishes, offering advance care planning, end-of-life support, and life and legacy projects so you get a 'good death' on your terms.

Download my FREE email course!

Go from dreading end-of-life conversation to meaningful family dialogue (without drama!)

Discover how to confidently share your end-of-life wishes and achieve peace of mind, even if your family has never talked about death before.

The Essential Email Course:
5 Days to Meaningful End-of-Life Conversations

If you're not having these conversations now, it's costing you—your peace of mind, the risk of burdening your family with crisis decisions, and the fear of repeating painful death experiences.

ask a question that establishes empathy

This is a great place for a brief overview o the services that you offer, together with a sentence or two that speak to your ideal clients, giving htem a sense of how you can help change their experience. You don't have to feel overwhelmed. The help you need is here.

how can i help?

How can I help?

Virtual and in-person end-of-life education and advocacy

Old or young, facing disease or in perfect health, every one of us is going to die... and can benefit from having a plan. Directives record your values and beliefs and protect these values, sparing loved ones from tough decisions and avoidable family conflict.

Care for terminally ill clients and family members' physical, emotional, and spiritual needs, as well as providing education and compassion. We help navigate the medical system and provide respite care to help reduce burnout for you and your caregivers.

Create a meaningful and lasting tribute that can provide comfort and solace to families during their time of grief and loss. These personalized projects capture your life, achievements, and experiences - in the way that is most natural for YOU.

Let them know what the next step to working with you will be.

300+

Lives Transformed

8+

Years of Experience

100%

Client Satisfaction

Process

Our Coaching Process

1 - Book Your Free Discovery Call

We’ll connect to explore your goals and see if we’re the right fit.

2 - Clarity & Roadmap

Together, we define your vision and create a personalized plan for growth.

3 - Weekly Coaching Sessions

We meet regularly for powerful conversations, tools, and accountability.

4 - Sustainable Transformation

You walk away with clarity, confidence, and lasting mindset shifts.

Testimonials

Trusted by 200+ Customers

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John Doe

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla facilisi. Sed euismod, nunc id fermentum placerat, felis sapien tincidunt nulla, at vehicula libero erat a nulla."

Michelle Doe

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Sarah Doe

FAQs

Frequently asked questions

What is an end-of-life doula?

An end-of-life doula is a non-medical support person who provides a wide range of support services including:

• physical

• practical

• emotional

• spiritual

What can an end-of-life doula provide?

• End-of-life planning and guidance

• Hands-on, non-medical care and support

• Companionship to patient and/or family and caregivers

• Support and care before engaging with hospice

• Additional care if already engaged with hospice

• Bedside vigil

• Celebration/ceremony and funeral education

• Bereavement support

What are the benefits of an end-of-life doula?

Working with an end-of-life doula can offer:

• Comforting presence

• Non-judgmental advocacy

• Whole-person care

• Family-centered assistance

• Teamwork with other providers and services

• Community resources

How often do sessions take place?

Most clients meet weekly or bi-weekly, depending on their goals and coaching plan. We’ll decide what cadence works best for you.

What services do you offer?

EDIT: We offer 1:1 coaching, group programs, clarity sessions, and personalized growth plans designed to help you move forward with purpose.

How do I get started?

Start by booking a free consultation call. We’ll explore your goals and see if our services are the right fit for you.

Do you offer virtual sessions?

Yes! All coaching sessions are held virtually via Zoom, so you can join from anywhere in the world.

Is end-of-life work confidential?

Absolutely. Everything shared during our work is kept private and confidential (unless consent to share given by you) in a safe, judgment-free space.

FAQs

Frequently Asked Questions

What services do you offer?

We offer 1:1 coaching, group programs, clarity sessions, and personalized growth plans designed to help you move forward with purpose.

How do I get started?

Start by booking a free discovery call. We’ll explore your goals and see if our coaching is the right fit for you.

Do you offer virtual sessions?

Yes! All coaching sessions are held virtually via Zoom, so you can join from anywhere in the world.

How often do sessions take place?

Most clients meet weekly or bi-weekly, depending on their goals and coaching plan. We’ll decide what cadence works best for you.

How long is each session?

Sessions typically last 60 minutes, allowing time for deep conversation, reflection, and action planning.

Is coaching confidential?

Absolutely. Everything shared during coaching is kept private and confidential in a safe, judgment-free space.

Do you offer payment plans?

Yes — we offer flexible payment options for coaching packages to make support accessible and stress-free.

What’s your cancellation policy?

We ask for 24-hour notice for any rescheduling. Missed or late-cancelled sessions may be charged depending on your plan.

Hey, I'm Barb

Hey, I'm Barb

CERTIFIED END-OF-LIFE DOULA

certified end-of-life doula

Old or young, facing disease or in perfect health, every one of us is going to die... and can benefit from having a plan. Directives record your values and beliefs and protect these values, sparing loved ones from tough decisions and avoidable family conflict.

We’re a life coaching practice rooted in the belief that real change begins with clarity, self-awareness, and support. Our mission is to help individuals move beyond doubt, overwhelm, and uncertainty — and into lives that feel purposeful, confident, and aligned.

Whether you’re navigating a major life transition, seeking deeper fulfillment, or simply ready to reconnect with yourself, our coaching process is designed to meet you where you are. Through honest conversations, proven tools, and compassionate guidance, we help you uncover your goals, shift your mindset, and take meaningful action.

We’re not here to tell you who to be — we’re here to walk beside you as you become the version of yourself you’ve always known was possible.

Hey, I'm Barb

CERTIFIED END-OF-LIFE DOULA

certified end-of-life doula

Old or young, facing disease or in perfect health, every one of us is going to die... and can benefit from having a plan. Directives record your values and beliefs and protect these values, sparing loved ones from tough decisions and avoidable family conflict.

We’re a life coaching practice rooted in the belief that real change begins with clarity, self-awareness, and support. Our mission is to help individuals move beyond doubt, overwhelm, and uncertainty — and into lives that feel purposeful, confident, and aligned.

Whether you’re navigating a major life transition, seeking deeper fulfillment, or simply ready to reconnect with yourself, our coaching process is designed to meet you where you are. Through honest conversations, proven tools, and compassionate guidance, we help you uncover your goals, shift your mindset, and take meaningful action.

We’re not here to tell you who to be — we’re here to walk beside you as you become the version of yourself you’ve always known was possible.

Frequently asked questions

Here’s what others have asked before working with me

Do I need an end-of-life doula?

Yes, everyone should have a doula! I am a professionally trained End of Life Doula who is ready to provide you with resources and walk you through this process. You may be feeling overwhelmed and grieving at the same time. I am here to bring a calming and reassuring presence with the expertise of the death process. I provide a wide range of services to help with the process of dying, but my main role is to be a steady and reassuring presence during a very difficult time. 

How is an end-of-life doula different from hospice?

Every person and family who is going through the end of life and terminal disease should contact their local hospice as soon as possible.It is your choice though, and I am happy to answer any questions you may have about hospice.

Although the nursing and physician care provided by hospice teams is not replaced by our doula services, we complement them perfectly. Beyond what hospice is often able to provide owing to Medicare limits, doulas can provide more time, more individualized attention, more continuity at the bedside, more advocacy, and more availability.

My intensive training goes beyond what hospice volunteer organizations offer since volunteers have to follow guidelines set forth by the insurance and hospice. I am trained to deal with strong and challenging emotions and as a doula I have received training and practice. As a Doula, I can provide full-time presence and companionship at the vigil and at death, and most importantly, consistent relationships with my clients. I customize end-of-life care plans for spiritual, physical, practical, and life review needs. 

When should I contact an end-of-life doula?

You can get in touch with an End of Life Doula at any point during the end of life process or even before a terminal diagnosis. The more time that can be spent getting to know the person and family, working through and completing your advanced directive, developing quality care plans, prioritizing end-of-life needs, and establishing sacred space and meaning for the person and circle of care, the earlier the doula can get involved in the process, the better. 

How can end-of-life doulas help family caregivers?

In many ways! Here are a few types of support end-of-life doulas can offer to loved ones:

• There may be times when family members need an outside set of trained, unbiased eyes.

• They might need to take a break while being reassured that a doula is with their loved one.

• They may need assistance creating a new normal after the person has passed.

• They might need someone to listen to them as they share feelings or thoughts.

Family members might receive guidance from a doula both before and throughout the dying process. Allowing the family to be just in that role- partner, child etc.- as their loved one passes away, gives the family continuity, comfort, and empowerment.

Doulas can relieve stress and guilt for family members who still have to take care of children or go to work. Doulas can help family members, hospice staff, and medical professionals communicate. At the end of life, they can help loved ones say their final goodbyes to one another.

Doulas can explain the frightening-looking signs and symptoms of death. They might talk about how a person's breathing changes as they get closer to death. They might talk about how their heart stops, and how their skin changes color. Understanding the dying process can help loved ones feel at ease and at peace. Doulas are a valuable tool and resource.

What is an end-of-life doula?

An end-of-life doula is a non-medical support person who provides a wide range of support services including:

• physical

• practical

• emotional

• spiritual

What does an end-of-life doula do?

• End-of-life planning and guidance

• Hands-on, non-medical care and support

• Companionship to patient and/or family and caregivers

• Support and care before engaging with hospice

• Additional care if already engaged with hospice

• Bedside vigil

• Celebration/ceremony and funeral education

• Bereavement support

What are the benefits of an end-of-life doula?

Working with an end-of-life doula can offer:

• Comforting presence

• Non-judgmental advocacy

• Whole-person care

• Family-centered assistance

• Teamwork with other providers and services

• Community resources

How do I get started?

Start by booking a free consultation call. We’ll explore your goals and see if our services are the right fit for you.

Do you offer virtual sessions?

Yes! All coaching sessions are held virtually via Zoom, so you can join from anywhere in the world.

Is end-of-life work confidential?

Absolutely. Everything shared during our work is kept private and confidential (unless consent to share given by you) in a safe, judgment-free space.

If someone has a terminal illness and wants to end their life, could an end-of-life doula help?

Because different states have different laws governing medical aid in dying, this differs from state to state. An individual can choose to end their life [in those states]. There may be a specific method that isn't available where you reside. A death doula could not administer such medication. Legally, the person must be able to administer the medication to themselves. However, your family and death doula can be there. VSED is legal in the USA or Canada. 

Frequently asked questions

Here’s what others have asked before working with me

What is an end-of-life doula?

An end-of-life doula (EOL Doula) is a non-medical professional trained to provide a wide range of support services to a terminally ill person and their families. We care for the terminally ill person's physical, practical, emotional, and spiritual needs during the death process.

We can even work with clients before a terminal illness.

What does an end-of-life doula do?

End-of-life doulas can help create a sacred space for clients, caregivers and family members. We offer not just emotional and spiritual support but provide education and compassion. We acknowledge mysteries and unexplained events, and we can help reduce burnout and emotional fatigue as respite for you and your caregivers.

Doulas can also assist with vigil plans, advanced directives, and some funeral assistance, as well as creating legacy projects. Anyone of any age and in any condition can make a care plan. Planning now will help capture the good death experience.

What does an end-of-life doula NOT do?

• We are non-medical. Hospice will handle things like vital signs and medications. We do not administer medications of any kind.

• Make any choices for clients or families. Instead, I will lay out information and allow you to make the best decision for you.

• Doulas are not medical professionals, counselors, or therapists. I am happy to provide resources when you may need them.

• Doulas are not legal professionals and do not give legal advice. I can help make calls and appointments with legal professionals.

• We are unbiased regarding religion but will respect your path.

• We will not share information without your specific permission.

Do I need an end-of-life doula?

Yes, everyone should have a doula! I am a professionally trained End of Life Doula who is ready to provide you with resources and walk you through this process. You may be feeling overwhelmed and grieving at the same time. I am here to bring a calming and reassuring presence with the expertise of the death process. I provide a wide range of services to help with the process of dying, but my main role is to be a steady and reassuring presence during a very difficult time. 

How is an end-of-life doula different from hospice?

Every person and family who is going through the end of life and terminal disease should contact their local hospice as soon as possible.It is your choice though, and I am happy to answer any questions you may have about hospice.

Although the nursing and physician care provided by hospice teams is not replaced by our doula services, we complement them perfectly. Beyond what hospice is often able to provide owing to Medicare limits, doulas can provide more time, more individualized attention, more continuity at the bedside, more advocacy, and more availability.

My intensive training goes beyond what hospice volunteer organizations offer since volunteers have to follow guidelines set forth by the insurance and hospice. I am trained to deal with strong and challenging emotions and as a doula I have received training and practice. As a Doula, I can provide full-time presence and companionship at the vigil and at death, and most importantly, consistent relationships with my clients. I customize end-of-life care plans for spiritual, physical, practical, and life review needs. 

How can end-of-life doulas help family caregivers?

In many ways! Here are a few types of support end-of-life doulas can offer to loved ones:

• There may be times when family members need an outside set of trained, unbiased eyes.

• They might need to take a break while being reassured that a doula is with their loved one.

• They may need assistance creating a new normal after the person has passed.

• They might need someone to listen to them as they share feelings or thoughts.

Family members might receive guidance from a doula both before and throughout the dying process. Allowing the family to be just in that role- partner, child etc.- as their loved one passes away, gives the family continuity, comfort, and empowerment.

Doulas can relieve stress and guilt for family members who still have to take care of children or go to work. Doulas can help family members, hospice staff, and medical professionals communicate. At the end of life, they can help loved ones say their final goodbyes to one another.

Doulas can explain the frightening-looking signs and symptoms of death. They might talk about how a person's breathing changes as they get closer to death. They might talk about how their heart stops, and how their skin changes color. Understanding the dying process can help loved ones feel at ease and at peace. Doulas are a valuable tool and resource.

What are the benefits of an end-of-life doula?

Working with an end-of-life doula can offer:

• Comforting presence

• Non-judgmental advocacy

• Whole-person care

• Family-centered assistance

• Teamwork with other providers and services

• Community resources

When should I contact an end-of-life doula?

You can get in touch with an End of Life Doula at any point during the end of life process or even before a terminal diagnosis. The more time that can be spent getting to know the person and family, working through and completing your advanced directive, developing quality care plans, prioritizing end-of-life needs, and establishing sacred space and meaning for the person and circle of care, the earlier the doula can get involved in the process, the better. 

Is end-of-life work confidential?

Absolutely. Everything shared during our work is kept private and confidential (unless consent to share given by you) in a safe, judgment-free space.

Do you offer virtual sessions?

Yes! All coaching sessions are held virtually via Zoom, so you can join from anywhere in the world.

STILL NOT SURE?

Frequently asked questions

Here’s what others have asked before working with me

What is an end-of-life doula?

An end-of-life doula is a non-medical support person who provides a wide range of support services including:

• physical

• practical

• emotional

• spiritual

What can an end-of-life doula provide?

• End-of-life planning and guidance

• Hands-on, non-medical care and support

• Companionship to patient and/or family and caregivers

• Support and care before engaging with hospice

• Additional care if already engaged with hospice

• Bedside vigil

• Celebration/ceremony and funeral education

• Bereavement support

What are the benefits of an end-of-life doula?

Working with an end-of-life doula can offer:

• Comforting presence

• Non-judgmental advocacy

• Whole-person care

• Family-centered assistance

• Teamwork with other providers and services

• Community resources

What services do you offer?

EDIT: We offer 1:1 coaching, group programs, clarity sessions, and personalized growth plans designed to help you move forward with purpose.

How do I get started?

Start by booking a free consultation call. We’ll explore your goals and see if our services are the right fit for you.

Do you offer virtual sessions?

Yes! All coaching sessions are held virtually via Zoom, so you can join from anywhere in the world.

Is end-of-life work confidential?

Absolutely. Everything shared during our work is kept private and confidential (unless consent to share given by you) in a safe, judgment-free space.

"Dying is nothing to fear. It can be the most wonderful experience of your life. It all depends on how you've lived."

- Dr. Elisabeth Kubler-Ross

© Copyright 2026. Barbara Gates | Death Doula. All Rights Reserved.